The Team

Our Starting Lineup

Mohamed Bitar

Founder & Managing Director
An entrepreneur by nature, Mohamad is one of the founders of JF Street Food. A true visionary that sought to reshape what he thought was a desperate need in the food market. Over the last 15 years, he has led marketing and business development teams of several large companies in Beirut, Abu Dhabi and Dubai, and has been accountable for implementing the strategy across the MENA and GCC regions. As Managing Director at JF Street Food, he leads operations, marketing and business development and brand expansion across the globe. When not looking in to space dreaming of how to improve the menu he can be found at home with his growing family.

Alia Al Mazrouei

Alia Al Mazrouei holds a Bachelor’s Degree in Management Information Systems and an MBA in Global Leadership from the United Arab Emirates University. Post study, her exceptional ability to develop Human Capital investment strategies led to her appointment at several Abu Dhabi-based Government entities where she was tasked lead the development of the Human Capital Department.
She combines a passion for new technologies with powerful sales and market- dynamic intelligence instincts. She was recently appointed Chief Operating Officer of Mazrui Holdings LLC. She is a board member of Insurance House and Tejar Dubai Youth Council.
In 2013 she was awarded the Arab Women’s Award for Entrepreneurship and in 2014 was voted the twenty sixth most powerful Arab woman in the Forbes Middle East list of the world’s 200 most powerful Arab women.

Reema Shetty

Co-Founder & Director
Reema gained all her experience in the family business, Nmc Group. She's very passionate about working with the family!
Reema also set up Balance Wellness Club in 2011 for a close friend before becoming a mother. She's now joined her husband Bitar and friends doing what she loves the most after spending 4 years raising 2 beautiful children who are now in school.
Reema loves food, cooking, experimenting in the kitchen with different flavors. She loves entertaining, fun, simplicity and last but not least she loves to bring people something to enjoy, smile and remember!!!

Fahad Shalabi

Chief Compliance Officer
Fahad Shalabi is Chief Compliance Officer responsible for quality management systems, processes, internal audit and control. He obtained a B.A. in Management with emphasis in Business Administration and a certificate in Marketing from Webster University in Geneva, Switzerland. Prior to joining JF Street Food, Fahad held several senior positions as corporate banker, branch manager, private banker and general manager of a real estate firm. Fahad has extensive experience in management, finance, marketing, operations, internal audit and compliance. Fahad’s passion for social responsibility envisioned him to also create and develop a unique educational software program to benefit society and inspire mankind.

Ahmad Kaskas

Corporate Executive Chef
Ahmad has been the Executive Chef at JF Street Food since the brand launched in 2007. Responsible for developing the innovative concept of theming the sandwiches from countries across the world, as well as creating the recipes that make the JF Street Food sandwiches taste great! Ahmad also oversees the Central Production Units and quality control globally, he comes with a long history as a chef, running kitchens in Lebanon and Jordan, as well as consulting and troubleshooting for catering companies and restaurants across the Gulf region and the US.

Aiham Hazeem

Operation Area Manager
Aiham is the Operation Area Manager at JF Street Food. Aiham's background is fast-food restaurants, working previously as a store manager in Mc Donald's and later an area manager at NFPC. In his free time, Aiham enjoys movies and sports, watching and playing sports that is!

Akram Karawan

Senior Graphic Designer
A passionate artist, Akram is the Senior Graphic Designer at JF Street Food. After completing his bachelor degree in applied arts, Akram became a member of several world-class marketing teams in Egypt and in Dubai. Akram joined JF Street Food’s team after 5 years experience in the field. Akram has a relentless dedication to consistently show the brand’s identity through his work.

Farah Khanjar

Assistant Compliance Officer
Graduated Masters in Managing people knowledge and change from Lund University in Sweden. Farah speaks Arabic, English, French, Italian and basic Swedish, she's part of the Compliance and HR department family at JF Street Food. Farah's hobbies include learning new languages and exploring new cultures and countries backpacking with her long as they have a map in hand!

Julia Lytkina

Graphic Designer
A creative professional and digital marketing strategist with over six years of experience working across various industries; with a background in design, advertising and digital marketing. Julia is the graphic designer at JF Streetfood, working with the marketing team. Julia works on creative solutions that are driven by briefs and requirements needed by JF Street Food as a brand, the stores and any other design requirements. Her hobbies include philosophy, yoga and adventures.

Bellamy Ribeiro

IT Manager
With over 10 years experience in IT, Bellamy is currently the IT Manager at JF Streetfood. His previous background was working with restaurant chains such as Marrybrown, Outback steakhouse and Carinos. He has a passion for Art, 80's Rock & roll and is avid football follower.

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